Blog, News and Updates

SEO vs PPC

November 1, 2018|

The key difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that visitors coming from SEO (organic) are free, while traffic generated from PPC is not. Hence the name, you truly pay per click.

This is also the main reason you might occasionally see the terms “organic search engine listings” and “paid search […]

BluHorn Interviewed Regarding Data and Development

September 27, 2018|

BluHorn’s head of development/web architect, Wes Benwick, and one of his colleagues were recently interviewed for a story about data usage and development.

This article can be accessed by clicking HERE

Wes talks a lot about how at BluHorn, we take our customer support requests very seriously.  We are a family and want our users to understand […]

#bluhornlove

September 19, 2018|

We love our customers.  We say it all the time.  BluHorn is a family and we treat our customers like they are just that.

No, not the family that you love to hate or squabbling siblings that can’t find common ground.  We’re talking bear-hugging, grandma’s chicken soup eating, smiles at DisneyWorld type of family love.

We love […]

How to Get Organized with the Google Tasks App

September 11, 2018|

To-do apps are gaining people’s attention as a result of the amount of time people spend operating their mobile devices. Manual to-do lists are becoming a thing of the past, as paper and pencil are rarely carried with mobile devices available. Everything is going digital and in order to keep up, you need to flow […]

Back to Back-to-School

August 16, 2018|

Ready or not it’s back to school time, and since the concept of schools took form, there have been individuals marketing to families at the start of the school year.  Heck, toga sellers in Ancient Greece likely tried to give discounts to early students at the Plato Academy!

Although this stage of life is a timeless […]

Talkin’ ‘Bout My Generation

July 16, 2018|

With so much talk these days on new labels for social generation groupings, it’s an important topic to address as a media buyer or planner.  Understanding social groups is just another way a media planner can be more valuable in the ever-changing advertising world. It’s a fun and interesting topic, but there are a lot […]

Email Vs. Text

June 21, 2018|

Email marketing versus text marketing is among the most debated advertising and marketing topics. Nowadays, however, a brand or company cannot justify only communicating with their clients through a single “digital” format.

Email has been a cause of concern and frustration for business professionals and small business owners for decades. The endless pile of messages that […]

And the Award Goes To….Not the Ratings

June 11, 2018|

The Tony Awards aired last night on CBS. The early returns on data for the Broadway awards show have it indicating a slight uptick in ratings from the 2017 edition.
Award shows as a rule have seen declining viewership over the years. As with most family-centered “appointment TV”, the rise of DVRs, cord-cutting households, and OnDemand […]

Is the “Price” of Excel Media Planning Worth It?

June 4, 2018|

It happened again…you noticed that your client-approved Excel media budget has an error.  You inadvertently omitted a sub-total in the formula that calculates the grand total on your media plan spreadsheet.  This annual plan is ordered, and that calendar is short the totals from some high-priced, yet extremely valuable, media placements.  It is only after […]

Banner Ads – Dead or Alive?

May 23, 2018|

Banner ads have been around for more than 20 years and are pretty much everywhere on the internet, waiting for you to scroll or click on a specific link so they can pounce and earn your attention and ultimately your click. Banners come in all sizes and shapes, but all of them share one key […]